The Hair Color Revolution

Are you ready?

There was the DVD, GPS, and the MP3… Today L’Oreal Professional launches ODS, which means oil delivery system. Hair Color has never seen this technology.

This technology is called INOA, innovation no ammonia.

Gruppo Creativo Salon has been chosen by L’Oreal Professionnel as one of only 200 salons nationwide to showcase the revolutionary new INOA hair color.

INOA is the new 100% ammonia free permanent hair color that offers absolute respect for the hair, that means that the hair fiber is better protected application after application. The Natural Protective layer is 45% better preserved than with Traditional Permanent Hair Color. Hair smoothness is maintained for a softer feel. The essential amino acids and surface lipids are preserved, from the surface to the core, equal to that of NATURAL HAIR. Hair is 25% smoother and 35% stronger after each service than with Traditional Hair Color.

INOA hair color is odorless, delivers exceptionally even color from roots to ends, and has optimal scalp comfort.

Unlimited color creativity means predictable shades that are true, vibrant, and luminous. The color lifts up to 3 levels and covers grey 100%. All of the performance of a permanent hair color with more respect to the hair.

100 Years ago Eugene Schuller the founder of L’Oreal invented hair color, and today they are revolutionizing it. For the past 100 years we have used Ammonia to aid in the development of permanent hair color. Ammonia is a workhorse, and when used properly is completely safe. L’Oreal has developed a way to use Mono Ethanol Amine (MEA) an odorless agent used mainly in Semi- and Demi - Permanent hair color, now in a Permanent hair color.